Red, Yellow, Orange

Contrary to the popular idea that red and yellow are colors signifying danger because poisonous animals display these colors as a warning, another theory says that "mammals developed the ability to distinguish between red, yellow and orange in order to identify ripe fruit." according to an interesting article, Red and Yellow Kills a Fellow.

Although it is popular today to see McDonalds and other fast food joints that advertise their food with red and yellow as a metaphor for the supposed dangers lurking within fast food, in reality fast food restaurants were safer places to eat than choosing from unfamiliar eateries and diners, which used to be referred to as "ptomaine Tommie's" prior to the emergence of clean, safe fast food places like White Castle or McDonalds.

There must some other explanation for the ubiquitous red and yellow cardboard french fry, popcorn boxes and "golden arches" and red and yellow sign, and this sounds like a reasonable one. It makes sense that humans would be attracted to the reds and yellows of fruits. We don't run screaming from the table when presented with pasta and tomato sauce or yellow squash.

The vibrancy of red and yellow is probably the real reason we are attracted to the fast food signs.

Comments

Minolta Lenses on a Four Thirds Camera

During the summer, I bought an Olympus E-510 digital single lens reflex camera. The 510 is a FourThirds camera and because of the of shallow flange of the 4/3 lens mount it is one of the most flexible cameras on the market when it comes to mounting legacy optics (lenses from traditional film SLRs). A 4/3 camera can mount "legacy optics" or lenses from several other manufacturers made before the DSLR era. Although unintended, this makes FourThirds a revolutionary mount. For the first time not only can a photographer mount lenses from different manufacturers who produce lenses to the "open" FourThirds standard, with inexpensive Chinese-made adapters lenses from nearly any manufacturer from the golden age of SLRs can be mounted as well. Third party adapters can be found for Olympus OM, Nikon, Pentax, Zeiss and Contax. The only one missing from the party was Minolta. I purchased an inexpensive OM to 4/3 adapter from ebay and mounted several OM lenses, a 50mm f/1.8, 50m...

Snowball, the Dancing Bird

A video of a dancing bird has become the latest YouTube sensation. Some people thought the bird's performance was faked, but for me, it is not surprising, given the sophisticated ability birds demonstrate for manipulating pitch and rhythm in their songs, that a bird shows the ability to keep time with music. Neuroscientists, including John Iversen of the Neurosciences Institute, have studied the dancing bird and confirm it is capable of extracting a beat from sound. What impressed me most about Snowball's performance is when he lifts his leg and gives it a little shake before bringing it down. As the investigators mention, it may be prompted by the pace being too fast to put his foot all the way down in time with the faster beat, but it piques my curiosity further. It appears Snowball is dividing the beat when he waves his foot, into two or three little waves, which if I am seeing it correctly, suggests birds are capable of division of the beat and perceiving and manipulating ...

Facilitating the Conversation

I was prompted by something Andrew Shafer of Reductive Labs said (on the FooCampers list, so I won't reproduce it here, since it was forwarded to me) about the quality of communication among software developers. He was talking about how communicating the overall design and intentions of the project is vital, so the developers are not left guessing about how the application will be used and what its architects think it should do. What is important is the existence of a conversation between the leaders of a project and the developers writing the code. This hits very close to home, because our farmfoody.or g project is essentially there to improve the flow of information between producers and consumers of food, to enable a conversation . It occurred to me the solution is to throw away the flash cards and bulleted design specifications and just facilitate the conversation. Why not use social networking tools for developers to communicate? (You can get a sense of another approach from ...

Brandymore Castle

Search This Blog