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The Wiki and the Farm

There has been a flurry recently inspired by Michael Pollan writing about a vision of people becoming producers and consumers in society. He argues that industrialization created a division in society between producer and consumer, with the consumer essentially at the mercy of producers.

I've thought about how once there were many producers of food, but as agriculture industrialized, we began to call the things we did "industries," a hog farm became the hog industry, wheat farming became the grain industry, raising beef became the cattle industry. All the little myriad farms producing our food were replaced by large commodity farms based on economy of scale through centralization and industrialization (the use of petrochemical fertilizer, mechanized harvesting).

Some of the changes introduced by industry have been useful, for example frozen peas are by and large much better quality than fresh or canned peas. Peas must be picked at the very peak of sweetness, which only lasts for a day or two. This requires a massive and quick harvesting effort. The peas must be quickly frozen to preserve their sweetness and quality. If the peas were sent to a market, if they were picked over a number of weeks, the quality would suffer. The frozen pea is picked at the peak of sweetness and frozen in one quick, mechanized operation.

On the other hand, we by creating industries out of the various aspects of farming, we have lost something in the translation. We lost the intertwined way plants, animals and the soil interact with each other on the farm. This interaction was replaced by massive inputs of petrochemical fertilizer and pesticides to feed and protect the weak, sickly hybrids raised in huge monoculture beds required by economies of scale. But we lost another thing, which Pollan touches upon, the intermingling of producer and consumer that existed before industrialization. It is easy to see the small farmer as a producer, but it takes a little more digging to see the web of producers and consumers. The farmer produced food that the blacksmith ate, but the blacksmith shod the horses the farmer pulled his plows and harvesters with. At every level, people were producers and consumers.

The blacksmith is a recurring figure in my thoughts. Without a blacksmith the community would grind to a halt. The blacksmith also represents the complex web of production and consumption in the community before everything became an "industry," demonstrates the interdependencies in the community. The blacksmith must eat. The farmer must shoe his horses. No one can escape the individual and direct relationships that sustain them by shifting responsibility to some distant industry. The blacksmith also represents the connection between culture and nature, through the implements he fabricates for the farmer to work the fields and reinforces the true meaning of cultivation, which means to cultivate the land and to cultivate the person through culture.

After industrialization there were only classes of producers and consumers. There is always an imbalance, whether in farming or the music industry between producer and consumer, with a small number of producers creating things and a large number of consumers consuming things. The producers dictate what is produced, how it is produced and the consumers are passive or only through large numbers do they influence what is produced.

What does this have to do with wiki? The moment the first wiki was born, it made everyone and anyone who came along into an author or a reader, a producer or consumer. The wiki by definition commingles production and consumption, producers and consumers. The wiki was way ahead of its time. The contribution of this idea may be more important and lasting than the wiki as a way to manage content. The wiki's greatest contribution was to awaken people to a new reality, that in a networked world of digital information, post-industrialization is possible, that people can become producers and consumers again.

Pollan argues we should start gardens to lessen the division in our society between producers and consumers. By gardening, we can become producers as well as consumers of food. It is worth noting that maintaining a wiki can be likened to gardening, so perhaps a wiki is a garden, where like the real garden, is a place of reconciliation.

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