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Why Tag Clouds are Beating a Dead Horse

Tag clouds are dead. I don't want to mince words. I've been waiting for a long time for someone to say so, to let everyone see the elephant in the living room. What interests me is why tag clouds are dead. About ten years ago I was working on a prototype web application. It never saw the light of day. But it was called Strands and consisted of a wiki-like content management system that allowed anyone (it was based on SoftSecurity) to create pages, to post and edit content. Any author could include single keywords in the text. These would be automatically scooped up and entered into an index. You could display the posts associated with (containing) any keyword listed on a page like search results. The idea was that content could be navigated in any number of ways according to keywords added by users. It's wasn't social. It didn't know the user who contributed the keyword. The idea was to destroy hierarchy and create a user centered order to information, something clo...