Skip to main content

Red, Yellow, Orange

Contrary to the popular idea that red and yellow are colors signifying danger because poisonous animals display these colors as a warning, another theory says that "mammals developed the ability to distinguish between red, yellow and orange in order to identify ripe fruit." according to an interesting article, Red and Yellow Kills a Fellow.

Although it is popular today to see McDonalds and other fast food joints that advertise their food with red and yellow as a metaphor for the supposed dangers lurking within fast food, in reality fast food restaurants were safer places to eat than choosing from unfamiliar eateries and diners, which used to be referred to as "ptomaine Tommie's" prior to the emergence of clean, safe fast food places like White Castle or McDonalds.

There must some other explanation for the ubiquitous red and yellow cardboard french fry, popcorn boxes and "golden arches" and red and yellow sign, and this sounds like a reasonable one. It makes sense that humans would be attracted to the reds and yellows of fruits. We don't run screaming from the table when presented with pasta and tomato sauce or yellow squash.

The vibrancy of red and yellow is probably the real reason we are attracted to the fast food signs.
Labels:

Comments

Post a Comment

Popular posts from this blog

Reading Tweets

I see a new kind of writing being created on Twitter, including hashtags, mixed into the text, in a variety of creative ways. In future, we should see a system that allows users to make these kind of connections, but without needing to include obscure computer-like commands in their text. I sometimes feel I'm reading a Linux command line or script when reading some tweets. Sometimes, it takes a moment to figure out what the tweet means.
Post a Comment
Read more

Blogging the Archives

A vital interest of mine is access to archives. I've been interested in the possibilities inherent in the web and network for increasing access to archives and enabling a greater number of non-academics to browse, organize and surface archive holdings. One of the most significant ways of exposing the holdings of an archives is blogging the contents. We really haven't got there yet, but I've noticed a small trend, which I hope signifies the beginning of exponential growth, of people blogging artifacts. I do not remember the first site I came across where a blogger was posting pictures of artifacts, usually photographs from an online catalog of a museum, but here are some recent finds. Illustration Art All Edges Gilt If we could just get every artifact in the world's museums and archives photographed or scanned and online, give the tools to blog the contents to millions of ordinary people interested in telling the stories of these cultural objects, think of how rich that ...
2 comments
Read more

Storing Compact Fluorescent Lamps

I use compact fluorescent lamps and have on occasion needed to swap one out for an incandescent bulb. If you are worried about the CFL breaking during storage (we did not keep the original packing...a good idea to keep it if you intend to store them) a solution is to fit a styrofoam cup over spiral bulb to protect it from blows and enclose the whole thing in a sealed plastic bag in case it should break. mercury escaping from these lamps has been in the news lately, and it is a legitimate health concern, especially if the number of CFLs in use increase dramatically. Although the amount of mercury is less than in a large fluorescent tube, I would prefer to avoid a hot spot in my home or the mercury getting into the environment, which according to the California state government's Waste Prevention Information Exchange website document on Fluorescent Lamps and Tubes in the year 2000 contributed approximately 370 pounds of mercury to the environment in California "due to the breaka...
Post a Comment
Read more