"The art of conversation, with its counterpart the dialogue as a literary form for presenting ideas, has also declined since the days of Galileo, while the art of advertising has advanced. Advertising is easily recognized as the literary form that most completely responds to the technique of the printing press, because it demands, above all else, a numerous and receptive "public" of readers."Sounds a lot like Twitter, does it not? The success of Twitter is largely due (as has been generally true of web services) because of the possibilities inherent in the medium for promotion and self-promotion, or advertising. Now, since helping independent farms survive is another fascination of mine, I believe using Twitter for self-promotion may be beneficial, but it is important to recognize how much our tools are influenced by advertising. Also, it is important to note how technology shapes culture. Technology often defines what is possible in art or culture, and then shapes its direction and expression (think of the woodcut or electric guitar and the idioms of graphic art and music that sprang from the technology). So Twitter is not always good for us, like eating too much cake, because it is a medium that "demands ... a numerous and receptive 'public' of readers" and authors that meet the demand. Of course, all good authors keep the audience in mind while they write, but Twitter and concise social messaging systems orient our writing and conversation toward the jangle of advertising.
New Tools for Men of Letters
The Yale Review, Spring 1935.
We hear a lot of talk about conversation on the web, but there it seems very lacking in real conversation. I learned recently that Ward Cunningham when he originally envisioned the wiki, believed people would begin with conversation and then shape the results into an article, which would then be refined collaboratively. As it turned out, authorship on most wikis occurs in reverse, with articles being started then shaped by conversation (if we are lucky).
Ever since I made my first foray into the world of networked content and community, starting with bulletin boards and then moving onto the web, I have been fascinated by the idea of capturing expertise and knowledge "lost" in conversations. Forums, discussion groups, bulletin boards, message systems, all formats for conversation are ephemeral. When a person asks a question on a help forum, the answers they receive are generally lost. The web made it possible to ask a search engine a question and bring up one of these threads of conversation archiving knowledge.
Much of the knowledge of experts falls into the category of "folk wisdom" or "folk knowledge." This may upset some rationalists who believe all knowledge is found in books, which are the mechanisms that "separate us from the medieval" by storing knowledge without the requirement of memory. The reality is that many of the solutions for common problems coders face on a daily basis are not written down in books. A book is generally written by an academic about generalities or abstract theories. Or it is a technical cookbook about a particular language or technology. Many of the solutions for little quirks, bugs and problems solved with little tricks or algorithms are passed from one coder to another by oral tradition, sharing code, looking at other people's code or in forums. Coding is not the only professional or practice that this process occurs within, but serves as an example.
One of the great problems of the web is how to capture the knowledge being generated by this process of dialog about small problems. It is a Long Tail problem. It is a "exponential" problem because it consists of very small parts that add up to a larger whole, which exercise a large influence over our life (think of software controlling aircraft of a medical robot). It does not just apply to coding, but to any knowledge.
Not only would it be good to capture this knowledge in a better way than just stumbling on a solution in a forum or blog post, it might prove beneficial to author a work "conversation first," like the old carpenter's adage to measure twice, cut once (of course, real carpenters use a template but that is another story) .
In a way, Twitter achieves the conversation part, but as I've observed before, lacks the means to capture the essence of a valuable conversation (other than favorite tweets). What could be a first step would be to allow favorite tweets to be organized by tag and the browsed like a social bookmarking site. The better solution would be to enable Twitter users to create a wiki page for extending the thought or observation in the tweet collaboratively, perhaps allowing followers to edit the content. That is the idea I will be working on, if I can get some time away from farmfoody.org and folkstreams.net activities.
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